Ipulatifomu ye-LiveJournal blog (LiveJournal, LiveJournal), eqhubeka nokulahlekelwa ngabalaleli bayo, ilinde esinye ukubuyekeza esikhulu. Esikhathini esizayo esiseduze, inkampani i-Ramber Group, engumnikazi walesi sevisi, izokwethula uhlobo olusha olususelwa enkabeni yobuchwepheshe obakhiwe kabusha.
Njengoba umphathi wephrojekthi uNatalia Arefieva eshilo, abakwa-LJ bazothola uhlelo lokuhamba ngokuhamba lula nezingxenye ezintsha eziningana. Ngakho-ke, ekhasini eliyinhloko lesiza, abasebenzisi bazobona ukukhetha kokuqukethwe okunconyiwe kukhiqizwa ngokususelwa kuzintshisakalo zabo, futhi izingxenyana "ze-New" zizovela kumakhasi wesigaba. Ngaphezu kwalokho, abathuthukisi bahlela ukukhipha iklayenti le-mobile elithuthukile le-LiveJournal.
Ngenxa yesibuyekezo, esizoqala kulenyanga, abaphathi be-LiveJournal balindele ukufeza ukwenyusa ngamaphesenti ayi-15 ithrafikhi epulatifomu le-blog.
