Ake sithi udale isayithi, futhi selivele liqukethe okuthile okuqukethwe. Njengoba wazi, isisetshenziswa sewebhu senza imisebenzi yaso kuphela uma kukhona abavakashi abhekabheka amakhasi futhi bedala noma yimuphi umsebenzi.
Ngokuvamile, ukugeleza kwabasebenzisi esizeni kungabekwa kumqondo we "traffic". Lokhu yilokho kanye okudingwa insiza yethu "encane".
Empeleni, umthombo oyinhloko wethrafikhi kunethiwekhi izinjini zokucinga ezifana neGoogle, Yandex, Bing, njll. Ngasikhathi sinye, ngamunye wabo une robhothi lakhe - uhlelo oluskena nsuku zonke futhi olungezwe inani elikhulu lamakhasi emiphumeleni yokucinga.
Njengoba kungenzeka ukuthi uqagele, ngokususelwa esihlokweni sendatshana, sikhuluma ngokuqondile ngokuxhumana komphathi wewebhusayithi nomphathi omkhulu wokusesha weGoogle. Okulandelayo, sizokutshela ukuthi ungangeza kanjani isiza enjini yokusesha "Inkampani Ehle" nokuthi yini edingekayo kulokhu.
Ihlola ukutholakala kwesiza emiphumeleni yokusesha yakwaGoogle
Ezimweni eziningi, awudingi ukwenza noma yini ukwenza isisetshenziswa sewebhu sibe yimiphumela yosesho ye-Google. Amarobhothi wosesho wale nkampani ahlala ekhomba amakhasi amaningi ngokwengeziwe, ewafaka kwimininingwane yawo.
Ngakho-ke, ngaphambi kokuzama ngokuzimela ukuqala kokungezwa kwesiza ku-SERP, ungabi nevila kakhulu ukubheka ukuthi ngabe selukhona yini.
Ukuze wenze lokhu, "shayela" kulayini wokusesha we-Google isicelo sefomu elilandelayo:
isiza: ikheli lesayithi lakho
Njengomphumela, kuzokwakhiwa inkinga enamakhasi womthombo oceliwe kuphela.
Uma isiza singakhonjiswanga futhi sengezwa kudathabhesi yakwaGoogle, uzothola umyalezo osho ukuthi akukho okutholakele ngesicelo esifanele.
Kulokhu, ungasheshisisa ukukhonjiswa kwemithombo yakho yewebhu ngokwakho.
Ngeza isiza kudatha ye-Google
Isiporho sokucinga sinikezela ngethuluzi elibanzi elibonakalayo labaphathi bewebhu. Inezisombululo ezinamandla futhi ezilungele kakhulu zokwenzela nokwazisa amasayithi.
Elinye lamathuluzi yi-Search Console. Le nsizakalo ikuvumela ukuthi uhlaziye ngokuningiliziwe ukuhamba kwethrafikhi iye kusayithi lakho kusuka ku-Usesho lwe-Google, hlola insiza yakho ngezinkinga ezahlukahlukene namaphutha abucayi, iphinde futhi ilawule ukuholwa kwayo.
Futhi okubaluleke kakhulu - i-Search Console ikuvumela ukuthi ungeze isayithi ohlwini lwabanokuqanjwa, empeleni, yilokho esikudingayo. Ngasikhathi sinye, kunezindlela ezimbili zokwenza lesi senzo.
Indlela yoku-1: "isikhumbuzi" ngesidingo senkomba
Le ndlela ilula ngangokunokwenzeka, ngoba konke okudingeka kithi kuleli cala kukhombisa i-URL yendawo noma ikhasi elithile.
Ngakho-ke, ukuze ungeze insiza yakho kulayini wokufaka inkomba, udinga ukuya ikhasi elihambisanayo Sesha Ithuluzi Lekhonsoli. Kulokhu, kufanele ungene ngemvume ku-akhawunti yakho yakwa-Google.
Funda kuwebhusayithi yethu: Ungangena kanjani ngemvume kwi-Akhawunti yakho ye-Google
Lapha kwifomu I-URL chaza isizinda esigcwele sendawo yethu, bese ubeka uphawu ebhokisini lokuhlola eduze kokubhaliwe "Angisi robot" bese uqhafaza "Thumela isicelo".
Futhi yilokho kuphela. Kuhlala kuphela ukulinda kuze kufike lapho irobhothi lokusesha lifinyelela isisetshenziswa esisichazile.
Kodwa-ke, ngale ndlela sitshela iGooglebot ukuthi: "nansi" inqwaba "yamakhasi - hamba uyiskene." Le nketho ilungele kuphela labo abadinga nje ukwengeza indawo yabo ku-SERP. Uma udinga ukuqashwa okugcwele kwesiza sakho namathuluzi wokwenza kahle, sincoma ukuthi ngaphezu kwalokho usebenzise indlela yesibili.
Indlela 2: engeza isisetshenziswa ku-Search Console
Njengoba sekushiwo, i-Google's Console iyithuluzi elinamandla lokwenza nokwazisa amawebhusayithi. Lapha ungangeza isayithi lakho lokuqapha kanye nokusheshisa kwamakhasi wamakhasi.
- Ungenza lokhu ngqo ekhasini eliyinhloko lensizakalo.
Ngefomu elifanele, bonisa ikheli lomthombo wethu wewebhu bese uchofoza inkinobho "Faka insiza". - Ngaphezu kwalokho kusuka kithi kuyadingeka ukuqinisekisa ubunikazi besiza esichaziwe. Lapha kutuswa ukuthi usebenzise indlela enconyelwe i-Google.
Lapha silandela imiyalo ekhasini le-Search Console: landa ifayela le-HTML ukuze uqinisekise ulifake kufolda yezimpande zesiza (isisetshenziswa esinakho konke okuqukethwe izinsiza), iya kusixhumanisi esingafani nalokhu esinikezwe sona, hlola ibhokisi "Angisi robot" bese uqhafaza "Qinisekisa".
Ngemuva kwalokhu kwenziwa, isayithi lethu kungekudala lizokhonjiswa. Ngaphezu kwalokho, singasebenzisa wonke amathuluzi we-Search Console ukukhuthaza izinsiza.
