I-YouTube isithandwa kakhulu ngezindlela ezingaphandle kokuluhlaza okwesibhakabhaka. Indima ebaluleke kakhulu edlalwe yisici sokuthi le nkundla inikeze ithuba lokuthola imali yangempela yawo wonke umuntu, futhi le ndatshana izoklelisa izindlela ezidumile zokuhola ku-YouTube.
Izinketho zokuhola ze-YouTube
Ngaphambi kokuhlanganisa indlela ngayinye ngawodwana, kufanele ukusho ukuthi ngaphansi kwemiyalo eningiliziwe ngeke kunikezwe, kuphela amathuba okuthola imali azokhonjwa. Ukuze uphumelele ukwenza imali okuqukethwe kwakho, kubalulekile kuwe ukuthi wazi amanye ama-nuances epulatifomu ye-YouTube uqobo. Ungathola lonke ulwazi oludingekayo kuwebhusayithi yethu.
Indlela yoku-1: Izinhlelo ezihlangene
Ukuthola uhlelo lobulungu kuhlanganisa izici ezimbalwa:
- ukusebenzisana ngqo ne-YouTube (ukwenza imali kwe-YouTube);
- amanethiwekhi emidiya;
- izinhlelo zokudlulisela.
Ukuze singabangeli ukudideka, sizokuqonda ngokuhlukile.
Ukwenza imali kwe-YouTube
Ukwenza imali kufaka ukubambisana ngqo ne-YouTube. Le yindlela ejwayelekile yokwenza imali ngayo. Ngokuxhuma ekwenzeni imali, izikhangiso zizofakwa kumavidiyo akho ozothola imali kuwo. Ungafunda kabanzi ngalolu hlobo lwemali lwewebhusayithi yethu.
Funda kabanzi: Ungakuvumela kanjani ukwenza imali esiteshini sakho
Amanethiwekhi Wezindaba
Amanethiwekhi emidiya - lena inketho yesibili yokuthi ungayenza kanjani imali ku-YouTube. Akufani kakhulu nokwenza imali - uzokhokhelwa nemali yokubuka abakhangisi bakho. Kodwa umehluko omkhulu uhlukile - ukubambisana kuzokwenziwa hhayi nge-YouTube uqobo, kepha nabalingani abangaphandle kwemingcele yayo. Lokhu-ke, kuthembisa okunye ukunikezwa, amathuba nenye indlela yokubambisana.
Isifundo: Ungaxhuma kanjani kunethiwekhi ye-YouTube Media
Nalu uhlu lwamanethiwekhi athandwa kakhulu abezindaba namuhla:
- Admitad;
- Iqembu le-VSP;
- Umoya
- I-X-Media Digital.
Izinhlelo Zokudlulisela
Uhlelo lokudlulisela ngenye indlela yokuthola imali ku-YouTube, kusobala, kufanelekile ukusho ngaleso sikhathi ukuthi kuzoletha inzuzo encane kunezindlela ezimbili ezibalwe ngenhla, kepha ukuhola uhlelo lokudlulisela kusuka kumanethiwekhi emidiya kungathathwa njengenzuzo eyengeziwe. Ake sihlolisise ukuthi kusebenza kanjani lokhu.
Cishe wonke umsebenzisi ujwayelene nohlelo lokudlulisela kwelinye izinga noma kwelinye. Le ndlela isebenza ngezinsizakalo eziningi, amasayithi namapulatifomu, futhi umongo wayo ukuheha abasebenzisi abaningi ababhalisiwe ngosizo lwakho.
Kusebenza kalula nje - ubeka isixhumanisi sakho esiyingqayizivele sokudlulisela, esizodlulisa umsebenzisi ekhasini lokubhalisa kunethiwekhi yezindaba, futhi uzothola iphesenti lemali yomuntu ngamunye obhalisiwe. Kepha kufanelekile ukugqamisa amaphuzu ambalwa. Iqiniso ngukuthi inethiwekhi ngayinye yemidiya inohlelo lwayo lokudlulisela olunemiklamo ehlukene. Ngakho-ke, umuntu angaba nohlelo lwamazinga amathathu, nolunye uhlangothi.
Esimweni sokuqala, uzokwamukela amaphesenti hhayi kuphela kubasebenzisi ababhalisa besebenzisa isixhumanisi sakho, kodwa futhi nalabo ababhalisa besebenzisa isixhumanisi sakho sokudlulisela. Futhi, iphesenti lokukhokha lihlukile. Kwamanye amasevisi, angaba ngu-5%, kanti kwamanye angafinyelela kuma-20%. Njengasesimweni esedlule, lapha kunenzuzo ukunquma ngokuzimele inethiwekhi yemidiya, uhlelo lokudlulisela olungcono kuwe.
Uhlelo lokudlulisela ngezindlela eziningi luyehluleka ukwenza imali futhi lubambisane ngqo nemithombo yezokuxhumana, ngoba ngosizo lwayo ngeke lusebenze ukuthola imali eningi. Kodwa-ke, uma ukhetha ukuxhuma kunethiwekhi yemidiya, ungathola imali eyengeziwe.
Ngokuqondene nombuzo: "Yini okufanele uyikhethe: inethiwekhi yemidiya noma ukwenza imali kwe-YouTube?", Lapha akulula. Umbhali ngamunye wezinto zakhe kufanele azenzele yena isinqumo. Kuyafaneleka ukuthi uhlaziye izindlela ezimbili bese ukhetha ukuthi yiziphi izimo ezifanele ngaphezulu. Kuyadingeka futhi ukuthi unake isici sokuthi ngezikhathi ezithile izimo zohlelo lokuhambisana kuzo ziyaguquka.
Indlela yesi-2: Ama-oda ngokuqondile aBakhangisi
Njengoba sesibhekane nohlelo lokuhambisana nazo zonke izinhlobo zemali etholakalayo kulo, sidlulela kwindlela elandelayo. Kubandakanya ukuxhumana nabalingani ngqo. Ekuqaleni, kungabonakala sengathi lokhu kungcono kunhlobo lwangaphambilini, kepha kukhona izingibe lapha.
Njengesikhathi sokugcina, sizosebenzisa le ndlela yokungenisa izinto ezibalulekile, ezithi:
- Ukufakwa okukhangiswa kuvidiyo;
- Izixhumanisi encazelweni yevidiyo;
- Sibutsetelo services noma imikhiqizo;
- Ukubekwa komkhiqizo;
- Amazwana nokuthandwa.
Ngokungafani nemibandela yohlelo lokuhambisana, lezi zinto ezingenhla zingaqhutshwa ngokufana, okunyusa kakhulu inzuzo ku-YouTube.
Ukufakwa kwevidiyo
Le nketho yemali ithandwa kakhulu kukho konke okungenhla. Njengamanje, ngiya ku-YouTube futhi uvule ividiyo ye-blogger ethile ethandwa kakhulu, cishe ngekhulu lamaphesenti, uzobona ukufaka okukhangayo. Imvamisa iya ekuqaleni, maphakathi noma ekugcineni kwevidiyo, futhi ngenxa yalokho intengo yayo yehlukile. Nasi, ngokwesibonelo, isithombe-skrini sevidiyo yomlobi oyedwa okhangisa iwebhusayithi yeRanBox ekuqaleni kwevidiyo:
Kepha ake sibhekisise le ndlela.
Okokuqala, ngokushesha ngemuva kokubhalisa isiteshi sakho, akekho umkhangisi oyedwa ozoza kuwe. Ukuze wenze lokhu, njengoba besho, udinga ukukhuthaza isiteshi sakho. Okwesibili, intengo yokukhangisa ihambelana ngqo nokuthandwa kwakho. Ngokuvamile, lezi zici ezimbili kuphela ezithinta ukuphumelela kwale ndlela.
Ukuze wandise amathuba okuheha abakhangisi kuwe, kungakuhle ukubeka imininingwane yokuxhumana encazelweni yesiteshi sakho ngenothi lokuthi unikeza le nsiza. Kuhle futhi ukusebenzisa amanethiwekhi wakho wokuxhumana nomphakathi (amaqembu, umphakathi, njll.) Ngokuthumela umlayezo ofanayo lapho.
Ngemuva kokuba umkhangisi ekuxhumanise, kusalokhu kungukuxoxa ngemibandela yokuthengiselana. Ngokuvamile, ukufaka isikhangiso kuvidiyo kungenziwa ngezindlela ezimbili:
- Umkhangisi ngokwakhe ukukunikeza ngezinto zokukhangisa (ividiyo) bese uyifaka kuvidiyo yakho eqediwe (indlela eshibhile);
- Wena ngokwakho wenza ividiyo yokukhangisa futhi uyishumeke kuvidiyo yakho (indlela ebizayo).
Uzibekisela intengo ngokwakho, kepha kubalulekile ukukhumbula ukuthi ukuthatha leso sikhangiso sabangu-50 000 ₽, lapho kubhaliswa abantu abangama-30,000 kuphela, akusizi ngalutho.
Izixhumanisi encazelweni yevidiyo
Singasho ukuthi ukwenza imali ku-YouTube usebenzisa izixhumanisi zokukhangisa encazelweni akuhlukile kufaka ezentengiso kuvidiyo uqobo. Umehluko omkhulu usesendaweni kuphela. Ngendlela, ama-blogger evidiyo ngokuvamile akhombisa ngokushesha ukuthi kungenzeka akhangise kusetshenziswa izixhumanisi encazelweni, futhi iningi labakhangisi lithenga zombili lezi zinketho ngasikhathi sinye, ukuthola PR okusebenzayo kwemikhiqizo noma izinsizakalo zabo.
Unganikeza isibonelo ngombhali ofanayo wevidiyo njengangaphambili. Le ncazelo ikhombisa ngokushesha isixhumanisi esizeni:
Ukubuyekezwa Komkhiqizo Nesevisi
Lolu hlobo lwemali luhle kulezi ziteshi ezinokuqukethwe okuqukethe ukubuyekezwa kwemisebenzi ehlukahlukene nemikhiqizo. Kodwa-ke, lokhu akusho ukuthi iziteshi ezikude nalesi sihloko ngeke zithole imali ngale ndlela.
Umugqa ophansi ulula. Uphetha isivumelwano nomkhangisi, okusikisela ukuthi kukhishwe ividiyo ehlukile enikezelwe ngokuphelele kwimikhiqizo yabo noma izimpahla. Ngokuya ngezimo, kuvidiyo uzotshela ababukeli ngokuqondile ukuthi lesi yisikhangiso noma, ngakolunye uhlangothi, khangisa okufihliwe. Inketho yesibili, ngendlela, i-oda lokuphamba libiza kakhulu.
Ithiphu: ngaphambi kokuphothula isivumelwano, kufanele ucubungule ngokucophelela umkhiqizo ozobe ukhangisa, futhi uhlole ukuthi awufanele yini noma cha. Ngaphandle kwalokho, ababhalisile bangasabela kakhulu ekukhangisweni okunjalo, bese kamuva bezikhipha ohlwini.
Ukubekwa Komkhiqizo
Ukubekwa komkhiqizo akufani neze nendlela yangaphambili yokuhola. Umongo waso ukuthi umbhali ancoma uqobo umkhiqizo othile kuvidiyo yakhe. Imvamisa, umkhangisi uzomnikeza ngokuqondile umkhiqizo wakhe ukuze awukhombise ababhalisile kuvidiyo.
Futhi, ukubekwa komkhiqizo kungafihlwa. Kulokhu, umbhali umane abeke izimpahla endaweni ethile eduzane, kodwa obala azinikezi izibukeli ukuthi zizisebenzise. Kepha yonke imibandela iyaxoxwa nomkhangisi ngesikhathi sokuphela kwenkontileka.
Nasi isibonelo sesikhangiso esinjalo:
Amazwana nokuthandwa
Mhlawumbe ukukhangisa ngamazwana nangokuthandwa ngumlobi yisikhangiso esikhokhelwa ephansi kunazo zonke. Lokhu akuyona ingozi, ngoba umphumela wayo mkhulu kakhulu. Kepha lena indlela elula yokusebenzisa. Empeleni, umkhangisi ukukhokhela imali yokuthanda noma ukubeka amazwana kuvidiyo yakhe.
Isiphetho
Ukufingqa konke okungenhla, kungaphawulwa ukuthi kunezindlela eziningi zokuthola i-oda eliqondile ezivela kubakhangisi kunangohlelo oluhambisana nabo, kepha lokhu akusho ukuthi kunemali eyengeziwe. Vele, kuzo zombili lezi zimo, inani lincike ekuthandweni kwesiteshi nesihloko salo. Futhi kuphela amandla okujabulisa ababukeli anquma ukuthi uzohola malini ku-YouTube.
Kodwa-ke, uma uhlanganisa zonke lezi zindlela ezingenhla zokuthola imali, futhi ungazithengisa ngempumelelo kumkhangisi, ngokungangabazeki uzokwazi, njengokusho kwabo, ukuthi “bagqekeze ibhange”. Futhi, kwi-Intanethi kunezinsizakalo ezikhethekile lapho umnikazi wesiteshi angathola khona umkhangisi kalula. Enye yalezi yi-EpicStars.
