I-Instagram imemezele ukwethulwa kwensiza yevidiyo ekuvumela ukuthi ulayishe futhi ubuke iziqeshana eziqonde phezulu kufinyelela kwihora elilodwa ubude. Abasebenzisi bazokwazi ukubuka amavidiyo anjalo ku-Instagram uqobo nakuhlelo olukhethekile - IGTV.
Ngokusho kwesikhulu se-Instagram uKevin Systrom, le nsizakalo entsha yenzelwe ukusetshenziswa okulula kokuqukethwe kwabezindaba kuma-Smartphones, yingakho wonke amavidiyo akuyo ezothuthukiswa ngokuqondile. Abasebenzisi akudingi ngisho ukuthi bachithe isikhathi befuna amavidiyo athakazelayo, ngoba okubhaliselwe kanye nezinsizakusebenza ezinconyiwe kuzovezwa ngokushesha kusikrini sokuqala uhlelo. Njenge-YouTube, iziteshi zama-blogger azotholakala kwi-IGTV, futhi ababhali bazokwazi ukulanda amavidiyo hhayi kumadivayisi eselula kuphela, kepha nakumakhompyutha.
Uhlelo lokusebenza lwe-IGTV luzotholakala ku-Android naku-iOS emasontweni azayo. Ukudalwa kweziteshi zabo enkonzweni ye-video sekuvele kubikwe ngumqondisi wezobuciko kaLouis Vuitton uVirgil Abloe nomculi uSelena Gomez.
